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Latinas are entrepreneurs in business but also heads of their household


Telemundo's El Pulso de las Latinas survey highlights their ability to open businesses, their commitment to the fight against COVID-19 and their cultural heritage.

By Carmen Sesin

Latinas are more likely to

own or think about starting their own business,

and caring for multigenerational families, than non-Hispanic white women, according to a bilingual online survey published Thursday by Telemundo.

This is revealed by the poll

El Pulso de las Latinas: Champions of Change

, carried out in collaboration with the Hispanic organizations Organized by Political Equality (HOPE) and the Latino Victory Foundation.

The survey uses data from the 2020 census that highlights the growth of Latinos in the United States, where they account for more than half of the population increase in the last decade.

[This free app is helping Latinos find work in the United States]

Women of Latino origin are almost twice as likely to own their business or to plan to have one in the next three years compared to other women.

Regarding the coronavirus pandemic, four out of 10 Latinas indicated that

their employment had been damaged

, while almost a quarter (24%) said they had lost a loved one to COVID-19.

"I should have gotten the vaccine": Latinos infected with COVID-19 reflect on immunization

Aug. 17, 202101: 38

73% of Latinas claim to

be vaccinated

or had the intention to do so, and 61% of those who are mothers highlighted that

their children are also immunized

or will be soon.

"This new survey shows that

Latinas are leveraging their growing influence, bicultural heritage, and personal strength

to drive progress for our nation," said Monica Gil, senior vice president and chief marketing and administrative officer for NBCUniversal Telemundo Enterprises.

[Latinos will be 70% of new homeowners between 2020 and 2040, according to study]

Politically, 63% of adult Latinas are

registered to vote

and 56% voted in the 2020 elections, according to the survey.

Six out of 10 Latinas indicated that they follow current politics.

In public and at social events, 37% of Latinas reported that they had been

discriminated against

, while 30% said they had suffered discrimination from coworkers, supervisors and clients in their jobs.


Hispanics are the fastest growing group in the US population.

Aug. 18, 202101: 57

52% of Latinas age 50 and older

own the home they live in

, 45% have a bank account, 50% plan to start putting money into a savings account for their children's college and the 17% say they intend to invest in stocks, bonds, retirement accounts like IRAs or 401 (k) in the next three years.

Among Latina mothers, six out of 10 said they considered themselves the heads of their household, 78% said that being bilingual is an advantage, 76% recognized the importance of keeping their culture and heritage alive, and 67% said that having two cultures gives them an advantage.

The national survey included 800 Latinas and 800 non-Latinas online, in both English and Spanish, and was conducted in July.

Source: telemundo

All news articles on 2021-09-24

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