One of the great prides of the Hispanic community is to transmit its identity, culture and human quality, through food.
Sharing, savoring and being happy through food is an ancient lineage shared by practically any member of the Hispanic community.
And this is accentuated more when the geographical and temporal distance makes a dent in each one.
In the United States, food is doubly important for Hispanic owners of restaurants, shops, food trucks or street stalls. It is a sign of love, strength and effort, a commitment that translates into happy faces and the trust of customers. Today, Hispanic cuisine is one of the favorites in the United States, after American and Italian, a fact that fills the chefs, cashiers, owners, cooks and people with great recipes with pride, which fill the tables, the stomachs and hearts of your customers, regardless of their origin.
However, and perhaps as never in their history, these businesses have gone through nearly two particularly challenging years, as the recent crisis has impacted the operations and finances of many of these businesses differently.
Personnel cutbacks, indefinite closure, loss of customers, as well as a decrease and shortage in the distribution of organic supplies, among other adversities.
They have been difficult times, where some are still trying to get ahead.
In context, according to the National Restaurant Association of America, nearly 110,000 food and beverage establishments closed to the public temporarily or permanently last year.
However, as well as the fruits and vegetables with which unique and delicious Hispanic dishes are prepared, the community has shown its most united and resilient side, looking forward and knowing that the seasons, good or bad, of rain or drought, they don't last forever.
Behind the unstoppable pride of America's Hispanic restaurants, food stands, and food services is unstoppable pride, unshakable strength, and a bond of equals.
This has been translated into alliances with larger companies, empathic with the scene and with the infrastructure and sufficient expertise to adapt and design services tailored to the needs of their clients, especially those focused on fast, efficient and efficient delivery and collection services. punctual.
Professional messaging has been the great ally of thousands of bars, restaurants, snack stands, tacos, arepas, broths and soups, stews and even haute cuisine stews of Hispanic origin, who during the past months, and still today , have opted for home service, remote relationships with suppliers and even streamlining accounting, logistics and administrative areas, which has meant an optimization of tangible and intangible resources.
This synergy between business quality and empathetic and solvent allies meets human warmth and the unbreakable union of a community that continues to adjust, evolve and respond to the dizzying change of times, resisting with an attitude full of inspiration, strength and identity.
It is not only food, but love, roots, generational knowledge and culture that is delivered to the door of homes and businesses.
The Hispanic flavor continues to arrive delicious and at its point at the table, thanks to the fact that we are Hispanics: proudly unstoppable.