The Kering group has just announced that it will stop using animal fur entirely from the fall of 2022. A decision that some of its brands had already taken: Gucci, in 2017, had acted as a pioneer, before being notably followed by Balenciaga, Bottega Veneta, Alexander McQueen and, now, Saint Laurent and Brioni.
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“
For many years, Kering has been striving to lead the way in terms of sustainable development, guided by a vision of luxury inseparable from the highest environmental and social values and standards
,” declared François-Henri Pinault, CEO of the group. .
In terms of animal welfare more particularly, our group has always demonstrated its desire to develop practices. Now is the time to take it one step further by ending the use of fur in all of our collections. The world has changed, our customers have evolved and luxury must naturally adapt to it. ”
This decision follows on from the commitments made by the group in 2019, when it formalized its standards related to animal welfare, published in particular on their official website.
At the time, Kering said “
improving animal welfare in fashion and luxury production chains is imperative
.”
Recently, several brands in the clothing industry have made the decision to stop using fur, including Valentino and Canada Goose.
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