The election campaign for the 2021 federal election will also take place online - with unfair means, says Jan Böhmermann.
Frankfurt - The election campaign for the Federal Parliament election 2021 * is on the home straight.
In the last few hours before the start of the election, the parties fight for the favor of the electorate - sometimes with immoral means.
At least that's what Jan Böhmermann * claims in his ZDF show Magazin Royale *.
Above all, the FDP * gets its fat off.
Jan Böhmermann announces “A real power research” for the 2021 federal election campaign.
It's about “micro targeting”, the strategy of targeting voters in a targeted manner with tailored campaigns via social media.
Facebook in particular earns its money with this business model.
The Internet giant from the USA * collects vast amounts of data about its users and uses the knowledge gained in this way to target its advertising to men and women in a targeted manner and with the greatest possible effect.
"Surveillance advertising" is what Simon Kruschinski, media researcher at the University of Mainz, calls these campaigns in the Royale magazine on ZDF *.
Federal election 2021: Jan Böhmermann takes apart the parties' online advertising
The parties that will stand in the 2021 federal election * are also making use of this offer.
Because classic “election advertising is strictly regulated in Germany”, but “people don't give a shit about rules” on Facebook (Jan Böhmermann), digital micro-targeting is particularly attractive in election campaigns.
With the help of more than 17,000 viewers, data on the parties' digital election campaigns were collected and evaluated with the help of the “Who targets me?” Transparency initiative.
This is how one wants to expose the “dirty Facebook tricks of the parties”, says Jan Böhmermann.
The ZDF presenter plays a clip of the FDP in his show, in which party leader Christian Lindner * campaigns for votes for the liberals. But that is not how it remains. The FDP would target people who are interested in real estate deposits and finances. That is by no means all. One would “promise every voter exactly what they want to hear”, says Böhmermann, “even if one contradicts one another”. Anyone interested in the climate would be shown slogans by the FDP in which the Liberals promised their potential voters climate protection. But if you don't believe in it, the exact opposite is promised. The only thing that connects the two displays is the following: "Christian Lindner looks like an alpha on both displays."
CDU hires controversial PR company for election advertising in Mecklenburg-Western Pomerania
Even the CDU * is anything but good with Jan Böhmermann.
The state association of the Union in Mecklenburg-Western Pomerania “not only used data from Facebook”, but also hired a PR company for micro targeting with “Campaigning Bureau - we love Campaigning”.
In Mecklenburg-Western Pomerania, not only will the federal election 2021 take place, but also the state elections.
According to media reports, this PR company has already expressed interest in the data from the controversial analysis company Cambridge Analytica in the past.
That, in turn, is denied by the heads of the PR company.
Cambridge Analytica fell into disrepute, especially after the US election in 2016, because Donald Trump * owed part of his election victory to the targeted fear campaigns from Great Britain.
What one knows nothing about, however, even with the help of the aforementioned "power research", would be the social media campaigns of the AfD *.
Jan Böhmermann has a simple explanation for this on ZDF.
“Our data comes from viewers of Royale magazine.
And they are not Nazis. "(Daniel Dillmann)
In our live ticker * you can read all the new developments for the 2021 federal election.
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