Netflix anticipates a return to the world of horror "Stranger Things"

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(CNN Business) -

Fans of the immensely popular Netflix horror series "Stranger Things" got a more substantial look at the show's upcoming season.

The teaser - which Netflix premiered this Saturday on TUDUM, its first global event for fans of the streaming platform - provided few details.

It was also short, about a minute and a half.

However, the teaser was long enough to show that there is a different tone for the upcoming season, which will debut in 2022.

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"Stranger Things" has always been a mix of Spielberg-style adventures, but set in a Stephen King-style world of horror.

The show's next season, "Stranger Things 4," appears to be more horrifying, at least based on what was shown in Saturday's trailer.

The teaser apparently begins long before the 1980s - the decade in which "Stranger Things" normally takes place - and instead introduces us to a quaint 1950s family to the beat of "Dream A Little Dream of Me. "From Ella Fitzgerald.

Then everything goes to hell, literally.

The lights begin to flicker, dead animals appear, and images of what appears to be a terrible murder appear.

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Fast forward a few decades, the teaser shows glimpses of beloved characters like Dustin, Steve, Max, and Lucas, now sporting a

flat-top

style haircut

.

The kids are investigating the 1950s haunted house, now covered in cobwebs, and looking for clues about what happened several years ago.

Creepy stuff.

"Stranger Things" is arguably Netflix's most popular series, and any shred of content from it - no matter how brief or cryptic - will be devoured by its legions of fans.

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Case in point: Even though Netflix has teased other shows for the upcoming season, this one was still on social media after its debut on TUDUM, named after the distinctive sound the service makes before any of it starts. your TV shows or movies.

This kind of devotion is vital to the growth and business of Netflix.

As the king of streaming with more than 200 million subscribers, Netflix does not have the intellectual property power of competitors like Disney +, Paramount + and HBO Max (owned by CNN's parent company, WarnerMedia), which own brands like Marvel, Star Wars. ., Star Trek, DC and Harry Potter.

However, "Stranger Things" is Netflix's heaviest weight in terms of its franchises.

Offering drop-in details from the series heightens excitement and anticipation as the unrevealed 2022 premiere date approaches.

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This focus on fans and their franchises also explains why Netflix does an event like TUDUM in the first place.

Netflix has been building its franchises and fandoms steadily for years.

The company uses TUDUM to remind people of that fact and to solidify it.

There's no better way to do that than to take fans back to the horror world of "Stranger Things."

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