You may not know her name, but you've probably seen it before, this image of a little girl sitting in her car seat and staring worriedly at the camera, her head slightly turned.
"
Side Eyeing Chloe
" has become in a few years one of the most viral memes on the web.
By that mean an element taken up and declined ad infinitum by Internet users.
In this case, the photo of "
Side Eyeing Chloe
" has been used millions of times since its appearance.
Read alsoAdvertising: when making memes can pay off
Yet, as with any digital document, there is an original file.
This is a YouTube video published by the mother of the sole protagonist, Chloe Clem, in 2013. It is the image capture of this product that has just been acquired for 25 ethereums, or $ 74,000 at current price of this cryptocurrency, by 3F Music, a recording studio based in Dubai, reports BFM TV.
NFTs, a booming technology
To guarantee the authenticity of the photo, a digital certificate called NFT, for Non-fungible Token, is attached to it.
This blockchain-based tool guarantees the origin of a document, without possible alteration.
Read also From CryptoKitties to the artist Beeple, the madness of the NFTs
A booming technology, which affects many fields including that of art.
The American graphic designer Beeple thus sold one of his works in this form for the astronomical sum of 69.3 million dollars.
Called
Everydays: the First 5,000 Days
, it represents a montage of images assembled over 5,000 consecutive days.
Other famous NFTs sold include the very first tweet, auctioned off by famous social network founder Jack Dorsey and sold ... $ 2.9 million.
