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"Instead of investing in soldiers' salaries, the Ministry of Defense pours money on advertising on Palestinian sites"

The Ministry of Defense and the IDF budget millions of shekels a year for an Arabic-language website, whose level of effectiveness is unclear. Senior security source: "This is a project that is out of all proportion."

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• Ministry of Defence

• Bnei Gantz

David Wertheim

Sunday, 26 September 2021, 13:21 Updated: 13:49

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In the video: Bnei Gantz at the exchange ceremony of the Navy Commander and the Chief Military Prosecutor (Photo: Defense Minister Communications)

Security source: "The intention is good, but the waste is out of place, and certainly not in the days of Corona. Tens of millions of shekels are allocated for dialogue with the Palestinian population and its impact is negligible, if at all."

The Ministry of Defense and the IDF budget millions of shekels a year for an Arabic site called "Almonsk" (the coordinator), whose level of effectiveness is not at all clear. The Civil Administration and the IDF Spokesman) as a directive of the then Minister of Defense Lieberman on a budget of several tens of thousands of shekels a month, and grew in a way that individuals familiar with the details describe as "disturbed" In opinion polls and publishers sponsored promotion on Palestinian sites.

The criticism mainly concerns the high expenses, which are estimated to reach NIS 10-15 million a year, in the face of the column's unclear impact on the Palestinian population, if at all. As you may recall, the IDF already has a standard for the subject - which is staffed by Avichai Adrei, the IDF's spokesman in Arabic, and is a familiar figure in Judea and Samaria in every living room. Today there are several dozen standards that man the operation of the page, but to Walla! Brenze learned that there is now an intention to increase the number of devices on the page again. Intention is denied in the unit.

The unit that operates the column is semi-military and semi-civilian, but the budget for its activities is covered by the restrictions on the publication of the Ministry of Defense's budget distribution.

One way or another, according to a senior security source, "this is a project that is out of proportion. The intention is good, but the spending is out of place, and certainly not in the days of Corona. Tens of millions of shekels are allocated to the Palestinian population and its impact is negligible, if at all. "Soldiers or a uniform for scholarships for studies, the Ministry of Defense pours money on advertising on Palestinian websites. If it was not sad, it would be funny."

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Transfer of goods between Israel and the PA (Photo: Official website, Spokeswoman)

"The platform is attracting a lot of interest among the Palestinian target audience"

The Coordinator of Operations in the Occupied Territories (IDF) responded: "The Facebook page of the IDF in Arabic (" Almonsk ") is an organizational page, similar to the parallel pages of other public and security bodies. Transmitting civil and operational messages in accordance with the assessment of the security situation as well as providing digital services related to the occupations of the IDF, presenting the unit's activities and various bodies in a variety of areas, including trade and economy, traffic and access, agriculture, environment, transportation, infrastructure and more.

"The platform is another tool and an integral part of the Israeli information and legitimacy system, which addresses the Palestinian target audience, which includes government, public and security bodies, such as the IDF Spokesman, the Ministry of Foreign Affairs, the Israel Police and other bodies.

We emphasize that this is a digital information tool, which is innovative, effective and influential. The Almonsk Facebook page has more than 700,000 followers, the vast majority of them Palestinian residents of Judea and Samaria and the Gaza Strip. including periodical Occupation Palestinian media and among opinion leaders and influence public opinion.

"matters of budget and human resources dealing with the work, due to the fact that this budget item is derived from the Ministry of Defense, may not address the arguments raised in your letter."

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