Jonathan Kadosh, the star of the flagship program of the children's channel "Boys and Girls", a 16-year-old professional make-up artist, was chosen to lead the beauty products of the YOLO brand on social media.
The brand, known for its pop gifts and school supplies, has renewed its holiday season with a range of beauty products under a new category.
Among the products in the category you can find bag stickers for nails, a set of shimmering makeup brushes, a hair brush in a holographic design, a makeup mirror with LED lighting and more, at prices ranging from NIS 9 to NIS 149.
Yael Yaglom, founder and CEO of the YOLO chain, said that "we are launching a new collection of care products for girls and boys.
This launch expands Yulo's product line, thus complementing its entry into the world of teens.
Yulu today actually offers a complete package of leisure and lifestyle products with a wide range of gifts for teens in the worlds relevant to them.
"This series will expand over time to additional complementary products from the worlds of atmosphere, room decorations and a connection to the personal world of the youth and their private space at home, in addition to series from the world of games."