The willingness to vaccinate in the USA is declining.
In order to slow down the corona pandemic further and convince vaccination skeptics, an advertising agency resorted to bizarre means.
Charlotte - sausages, eggnog or TV stars vaccinated: Germany has already tried a lot to increase the vaccination rate in the country and to avoid a corona autumn.
The US seems to outperform us time and again when it comes to creative vaccination campaigns.
A bizarre action involving a hearse caused a sensation in the US state of North Carolina last week.
“Don't get vaccinated” was written in white letters on the black truck that made its laps around the Carolina Tigers football stadium in Charlotte last week.
What at first glance looks like an anti-vaccination campaign turns out to be the opposite on closer inspection: the name and telephone number of a funeral parlor are under the supposed request.
The black truck looks like a hearse.
Somewhat more morbid than sausages or eggnog.
Quirky vaccination campaign: Fake hearse in the USA causes a stir
Images of the truck then made waves on social media.
Numerous Twitter users and local health workers celebrated the bizarre Corona campaign.
As the
Washington Post
reports, however, it has long remained uncertain who was behind the whole thing.
Anyone who went to the website of the supposed funeral home would only get the words “Let yourselves be vaccinated.
If not, see you soon! ”Read.
On Tuesday, the local advertising agency BooneOakley confessed to the campaign: “We did it!
Get vaccinated! "
@CorpEccentric this is some God-tier marketing.
Look at the website https://t.co/XhUI9Ia7X0.
https://t.co/qRkMbYmiLF
- Christopher J. Nurse (@ChrisJNurse) September 19, 2021
In any case, the truck caused a stir.
But is the unusual vaccination campaign also effective?
Stacey Wood, a North Carolina State University professor who studies coronavirus vaccination campaigns, has her doubts.
She told the
Washington Post
: "I can understand that the stunt with the fake hearse is celebrated by vaccinated people for its black humor in a tense situation - it's an effective joke, but not effective marketing."
(Vs)