In the beginning, there was a brand, as all advertisers dream of: TGV.
A simple and meaningful acronym that has entered the collective unconscious.
And then one day, without us really knowing why, the former SNCF marketing department decided to give it ersatz with a 3-letter radical: O, U, I.
Thus were born the TGV inOui and Ouigo.
As was to be expected, the inOui brand was a total flop - no one said "
I'm going inOui
" but rather "
I'm taking the TGV
"!
On the other hand, the Ouigo brand has imposed itself with its bright blue and gaudy pink trains to hammer home the image of a low cost product.
A brand without nuance and very down to earth, similar to Kiabi or Kiloutou.
If the SNCF is thus expanding its offer, it is not so much to satisfy passengers as to prevent or slow down future competition.
It thus occupies all the ground, from the cheap to the most upscale.
Read alsoSNCF: does the “Advantage” card really signal the end of expensive tickets?
Ouigo, the new “Corail” train?
From now on, customers can choose between “inOui” trains.
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