Monday of this week, 10:00 a.m., phone from a confidential number.
On the line: a model and reality star you all know, who begs not to star in the Photoshop corner I opened on Instagram and reveals the retouching and processing that the network stars and models do, until they get a beautiful result - but less realistic.
"Almost all of my photos are retouched, but there are some that have deadly leaks," she explains.
"Instead I will find you full of others, there is a sea. They all do retouching and I do not want to be left behind, but I also remember that we have a responsibility, and maybe we do damage to fill other girls who follow us."
I tried a little to convince her to change her attitude.
"Before every picture you upload, think about the damage you and your girlfriends are doing to the thousands of girls who are hospitalized in eating disorder wards," I said, "there is no app to fix them."
It was a sad conversation, and without a bottom line.
She was not convinced, I did not undertake not to publish.
The Photoshop protest, which has been on the air for two weeks, is widely supported.
Every day I get hundreds of encouraging and supportive responses from girls, women and men.
There are those who suffer from eating disorders or body image and there are those who do not, but understand the meaning and harms.
Personally, I admit I did not understand how common the phenomenon is.
Along with the support, I am under attack from models, stars and their people.
The first was Eden Pines, followed immediately by Natalie Dadon, who came out in public posts and pulled out the hard-hitting arguments - shaming and chauvinism.
I usually prefer support, but in this case the not-so-successful arguments, to say the least, caused my claims and story to receive wider sympathy and support.
As long as the discussion in the headlines is welcome, but the question arises: Where is Photoshop?
Can the world exist without the miracle software?
Will models reveal their true bodies?
Should we stay behind in a world that keeps moving and evolving?
The answer is unequivocally no.
I have no expectation that the fashion world or social networks will stop using Photoshop, nor will it happen.
Not in campaigns, not on magazine covers, nor on Instagram.
So what was all this noise for?
Because already now models and celebrities have started to reduce in extreme and illogical renovations.
"I do it so that you and the followers will not get over me," one of the leading models explained to me.
The second achievement is awareness.
At no point did I pretend to hide Photoshop from the world.
I have no ability or power to stop progress, nor do I have any interest in it.
I ask for one thing - the next time you see a picture on Instagram, remember that there is no small, even very large, chance that it does not match reality, so do not dream of an illogical body model.
Not because you can not, but because it does not exist.
Erans@israelhayom.co.il