Rob Shatter is a veteran gossip reporter who has retrained from public relations and advised the big stars in media crises.
A week ago, his new book "Answer in 4 words: Who are you in four words?" Was published on Amazon.
(The 4 Word Answer: Who Are You in 4 Words), in which he shares his insights from working with all those celebrities and how he thinks the key to success can be summed up in four targeted words that are unique to each person.
Shatter was on Jennifer Lopez's PR team in the early 2000s, when she was on her first romantic round with Ben Affleck and the photogenic relationship between them drove the world crazy - long before the current and exciting round itself.
One of the words that Shutter attaches to Lopez is "courtesy," and in a recent interview with the morning show "Today Show," he explained: "I understand that you probably do not think celebs are kind people, but the basis for being kind is self-acceptance, "It's very good who she is and who she is not, she managed to silence the annoying voice in her head that told her 'you are not good enough' and I explain how she does it in the book."
More in love than ever in Manhattan.
Jennifer Lopez and Ben Affleck, Photo: No Credit
In a recent interview with Israel Today, Shatter said that Lopez & Affleck's comeback (hereinafter: "Benifer 2) did not surprise him at all." I remember we published the press release about the breakup in early 2004. Jennifer was broken. "They were a love story from the legends, a pair of giant stars of a size that is already rare to find in Hollywood today," he says. But behind the scenes, the problem was well known - to both Jay Lou and the entire team.
"White had demons haunted him. He was in a very dark place from which he had to recover. I can not confirm or deny that these are addictions, but we know he has been in rehab in recent years. He opened up and shared his dealings, and I think he sobered up and matured. Of disappointed love, which Jay Lou never let go of, with the fact that he took care of himself, paved the way for reunion.I guess she never closed the door to the idea, because she did not finish the episode with him completely, and now, when he is clean and "In what he went through, I'm optimistic about their chances together. Love has never been lacking between them."
Among other things, Shatter also attributes the word "wisdom" to retired pop star Jessica Simpson in the book, perhaps in contrast to the public image of the person who starred in a reality show with her ex-husband Nick Lashay, who deliberately attached a television image of a stupid blonde.
"Jessica is one of the smartest people I've ever worked with, she plays the hollow girl's game but for evidence she's become a billionaire," Shatter explains of Simpson's economic success that has become a thriving apparel empire with collections sold for many years in US department stores.
"Jessica told me herself what defines wisdom, and she says smart people are the ones who try. The road to success is full of failures and it's so true. I failed four times in trying to write the book until the final version and the reason is that I did not give up and kept trying. Anyone can do it. "A positive attitude helps smart people along the way and also always has to set a final and deadline goal. That's Jessica's secret."
