Super-Pharm is expanding, and for the first time will offer a wide new category in the online store with sportswear and footwear for women and men.
Recently, as part of the run, Nike sports shoes, New Balance, FILA flip flops and KUMI sneaker models were added to the site.
Super-Pharm also announced today (Monday) the entry of the sports brand alo yoga, which will also be sold on the site and will offer more than 100 items, including tights, tops, jerseys, pants and sweatshirts.
(In sizes XS-XL, price range NIS 199-489).
Shani Mozes, head of Super Pharm's communications system, said that "this is a move that includes an expansion with the fashion, sports and leisure category." We recently decided on a move that will provide a broad response and online presence to the fashion and sports category. will be done.
This category is currently offered online only. "
alo yoga,
The alo yoga brand was started in 2007 in Los Angeles by a pair of friends Danny Harris and Marco de George and defines itself as a street fashion brand, not just training clothes.
During the Corona period, the brand's sales grew by 123% compared to the previous year.
In the last year, the brand has also gained a lot of sympathy among quite a few fashionistas and celebrities such as Kylie Jenner, Hailey Bieber, Bella Hadid and many others who upload posts while wearing the brand's clothing.