The Good Pharm chain is breaking the antigen testing market, and will offer an antigen test starting in just two weeks for only NIS 9.90.
When the tests were launched in the other chains, the price was about NIS 75 for two tests, ie about NIS 37.5 per test.
Various promotions can now be found.
For example, on the website of the Bee chain from Shufersal, you can buy a package that includes two units for NIS 54.9, ie NIS 27.45 for testing, when this sale is limited to two units.
At Super Pharm, when buying two products on the website, they offer a package of two units for NIS 54.9 instead of NIS 76.9, which is NIS 38.45 for testing.
It should be noted that the prices in Israel are attributed to the rhenium company, and the Good Pharm chain will offer another test.
A quick check of Sofia,
Adam Friedler, founder and CEO of Good Pharm, told Israel Today that "from two weeks from now, we will offer antigen tests for NIS 9.90 in all branches.
"Our tests identify 13 variants, when it comes to a test approved by the German government, which subsidizes the tests for citizens."
Regarding the way the chain manages to get tests at a market-breaking price, Friedler said that "the factory has only been working to produce for us for almost three weeks. We have ordered close to two million units."
Asked if he thinks market prices are down now he replied that "I'm sure prices have gone down. Market prices are unequivocally unfounded."
In addition, after Super Pharm and me, the Good Pharm chain has announced its entry into the field of corona testing, and it is opening first stations for rapid antigen testing at a price of NIS 49.90 at the flagship branch in Tel Aviv and the Rishon Lezion branch.
In the coming days, positions will be launched in the chain's branches in the southern region, such as Beer Sheva, as well as in other cities in the north and center.
In addition to the speed tests, which are intended mainly for the green mark, it will later be possible to perform PCR tests before the flight at Good Pharm branches, as well as serological tests at a competitive price.
The rapid antigen tests will be performed according to the guidelines of the Ministry of Health using Sofia's advanced technology, which allows to get an immediate result in real time, within 15 minutes.
Rami Levy, Photo: Jonathan Shaul
According to Friedler, "We decided to be a consumer alternative in the Corona testing market as well and allow the general public to receive fast and quality service at an affordable price. The need for tests of all kinds affects many segments of the population, so we built a healthy and stable model with Sofia."
Rami Levy, one of the owners of Good Pharm, said: "We all need to continue living next to the corona and we have decided to fight for the consumer to adjust prices in the field of testing as well. It is important for us to assure the public that we will always be the cheapest. "Right and they will come to us at Good Pharm to perform reliable tests whose price will be competitive over time. We are also working on importing home tests at the cheapest price in Israel starting next week."
Eran Etadegi, Operations Manager at Sofia Israel, stressed that "we are already preparing for high demand from the public and intend that everything will be conducted efficiently, calmly and without delays. I invite the public to come, perform advanced methods near home and get an immediate reliable result. The Corona. "
