Will there be iPhone 13s, Apple's new smartphone at the foot of the Christmas tree?
According to the Bloomberg agency, the apple brand is expected to reduce its iPhone 13 production targets by 2021 by up to 10 million units due to the shortage of microchips.
Apple presented mid-September a new range of smartphones, which includes four models, the version "iPhone 13 Min" marketed from $ 700 to the iPhone 13 Pro Max, from $ 1,100.
Apple had planned to produce 90 million new iPhone models in the last three months of the year.
But according to the agency, Broadcom and Texas Instruments are struggling to supply enough components.
The tech giant is one of the world's largest chip buyers and is facing the same supply disruptions that are stalling many industries in the current economic recovery period.
For now, Apple has not commented.
However, the action of the Apple brand immediately fell 1.6% to 139.27 dollars at the end of the session in New York.
Same thing for the Apple Watch Series 7
Shortages of electronic components have already weighed on Apple's ability to ship new models to customers.
The iPhone 13 Pro and iPhone 13 Pro Max went on sale in September but delivery times are now over a month.
So pending orders are expected to ship around mid-November, so Apple could still deliver the new iPhones to consumers in time for the crucial holiday season.
The year-end quarter is expected to be Apple's largest sales volume, according to Bloomberg.
Projections show around $ 120 billion in revenue, an increase of 7% from the previous year.
In addition to the iPhone 13, Apple has also reportedly lowered its claims on its Apple Watch Series 7 and other products.
This chip shortage is only half a surprise.
Earlier this year Apple warned that it would face iPhone and iPad supply constraints in the quarter that ended in September.
According to Bloomberg, in the electronic components market, industry lead times - the gap between ordering semiconductors and receiving delivery - increased for the ninth consecutive month for reach an average of 21.7 weeks in September.
