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The late FIFA: EA registers a new brand name for the brand
The company has submitted a formal request for a rebranding of its popular football series with the name EA Sports FC
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Gaming channel system
Wednesday, 13 October 2021, 13:26 Updated: 13:45
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Since launching in 1993 with the first game in the FIFA International Soccer series, EA has maintained the brand name in the headlines and has released over 30 games with the name "FIFA in the headline". Now it seems that next year things may change And bind a new name - EA Sports FC. Quite a
few sites on the net have noticed over the past week that EA has submitted an application to the UK Intellectual Property Office and the European Union, where it is demanding to register the new brand name. The game "FIFA 23", but "EA Sports FC".
Over the past month the company has already stated that they are considering changing the brand name in the long run.
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The application was submitted to the Intellectual Property Office (Photo: Screenshot, Gaming Channel System)
Cam Weber
, who is in charge of EA Sports's development division, noted: "We are re-examining the naming rights agreements with the FIFA brand, which is considered separate from all our other official partnerships and licenses in the world of football.
Over the years we have built our global brand, and we know that authenticity is important to the players' experience. "Weber continued:" We will focus our efforts on the 300 partnerships with which we have contracts and licenses - giving us access to more than 17,000 athletes spanning more than 700 Teams, 100 official stadiums and 30 different leagues from around the world. "
EA has not yet provided an official statement on the move and the commercial name registration, and one can only wait and wait for a response.
The move is reminiscent of what Konami did this year with rival Pro Evolution, which changed its name to eFootball.
It is also impossible not to ignore the fact that EA decided to change the name of the FIFA brand, while it holds rights and licenses from the NFL and NHL, and these are titles that have not been registered as an alternative trade name.
Will next year see a change in brand name?
(Photo: Official Website, EA)
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