Despite the digitalization of consumption habits accelerated by the Covid-19 crisis, physical stores are still popular.
According to the latest Opinionway study for SES-Imagotag "
The French and their supermarkets
", 62% of French people remain very attached to their supermarkets, considering the point of sale as fundamental and positive for society.
In this sense, in the coming years, one in five French people surprisingly think they will use websites less than they do today (home delivery or drive / store pick-up).
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Read alsoMore than one in three French people want to buy more local products
"
The French believe that the physical store can sustainably meet the challenges of a future where it will be necessary to produce better, consume better, reduce waste, packaging, respect the environment and its biodiversity
", highlights SES-Imagotag. An interest focused on the environmental issues that are found in the criteria for choosing their food store.
Indeed, 36% of French people expect their store to sell local products as a priority (this figure even reaches 1 in 2 people over 65), 30% that they reduce food waste and 26% that they refer small producers.
“
Consumers are more interested in local and seasonal products.
The brands have understood this and are
promoting them ”explains Guillaume Portier, vice-president of SES-imagotag.
Read alsoFrom food to e-commerce, the Covid epidemic has upset the consumption of the French
A trend that is also found in the type of information that the French would like to be able to consult more quickly when shopping in stores.
Elements of which they are ready to take cognizance of these elements via a digital device or their telephone.
Nearly half of French people (48%) expect information related to environmental and social criteria while 41% want to know more about the composition of the product.
More specifically, the use-by date comes first (43%), followed by the origin of the product (38%) and Nutriscore (26%).