There is a month to go until El Buen Fin 2021 takes place in Mexico where consumers will not only look at the prices and offers that companies offer from November 10 to 16.
A survey conducted by the firm Adyen indicates that 39% of potential customers believe that the shopping experience is an even more important factor than the price of the products when making the purchase decision.
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Elisa Fuentes, Vice President of Enterprise Sales at Adyen, ensures that each year customers have more options to choose from when looking for a product, so they will go to the one that offers a simple, intuitive experience and with less friction in the process.
Businesses can't afford not to offer innovative, high-tech payment methods when they want customers to have an experience that keeps them coming back again and again.
What should businesses do during 'The Good End'?
At times like the end of the year, businesses need to optimize their experience in order to generate higher levels of loyalty, considering that sales skyrocket exponentially and that there is a very fine line between winning or losing user preference.
These are some points that the firm Adyen assures that will be vital so that businesses can finalize the sale during 'The Good End':
Get to know the customer
The first step is to know who is behind the mobile device or computer through which the price comparison and product purchase is being carried out.If it is an online business, it is important to consider that customers make a profile in order to have your buying patterns and offer recommendations more oriented to what you are looking for.
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Communicate by their means
98% of Mexican buyers purchase products and services from their cell phones, according to the Mexican Online Sales Association (AMVO).
That is why merchants need to use solutions that allow to start and conclude a sale while interacting with the customer in a chat.
There, the payment links are positioned as a relevant tool, since upon receiving them the buyer only needs to enter and finish the operation, all practically managed from the messages.
Information protection
And yes, a determining factor for users is their security.
That is why companies need to implement secure authentication methods, using biometric data to recognize the customer, in addition to focusing a risk management strategy on increasingly better understanding the legitimate consumer and clearly differentiating him from fraudulent entities.
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