One year and seven months have passed since the outbreak of the corona, an epidemic that has dramatically affected the situation of small businesses around the world.
A new global Facebook report from September 2021, indicates that small businesses around the world are still having a hard time getting on their feet.
The Global State of Small Business report provides insights into the plight of businesses in the shadow of the crisis, July-August 2021. The report is based on a survey of more than 35,000 small businesses in 30 countries around the world using the platform.
According to the report, 81% of the small businesses that are active on Facebook in Israel are available to provide a service now, ie are involved in trade activities. Of these, 30% of Israeli businesses were found to have reduced their labor force as a result of the corona. , And 27% anticipate cash flow issues in the near term.
Only 58% reported that they were confident of their ability to continue operating at least in the coming year, if the current circumstances and conditions remained as they were.
In addition, 31% reported that their sales in August 2021 were higher than the same month last year, compared to 45% who reported being lower.
37% reported that at least a quarter of their sales were made online.
As for businesses around the world, it appears that the rate of business closures has dropped from 24% at the beginning of the year to 18% today.
52% of small and medium-sized businesses report a decline in revenue turnover.
However, the rate of businesses reporting an increase in sales in the last 30 days, compared to the same period last year, has risen from 16% in May 2020 to 28% in July 2021.
Businesses in countries with a high immunization rate tend to report a decrease in revenue turnover less than businesses in countries that do not have a high immunization rate.
There was also a difference in terms of gender - about 20% of the world's small and medium-sized businesses owned by women reported closure.
This is compared to 16% of male-owned businesses.
At the same time, Facebook Israel is currently launching the third cycle of the "Business of All of Us" program, to promote the digital transformation of small businesses, which has been operating since the outbreak of the Corona crisis along with the socio-economic forum, with the blessing of the president
For the purpose of the program, 150 students from educational institutions throughout the country were trained to lend 150 small businesses from seven local authorities: Nahariya, Tel Aviv-Yafo, Holon, Rishon Lezion, Sderot, Netivot and Lod.
According to Yehuda Ben Yaakov, director of the Facebook Israel policy team: "Even if it sometimes seems to some of us that the economic upheaval brought by the corona is already behind us, this report teaches us that the digitization trend in the small business sector continues to be significant.
Small businesses that are late in realizing that their customers are increasingly digital will have a hard time surviving in the future.
It is very important that every small business asks itself what it can gain from digital and how it turns the crisis into an opportunity. "