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Zero-effort class: The tips for perfect makeup with a natural and effortless look

Makeup brand Bobby Brown and fashion designer Ola Johnson are currently launching a beautiful makeup collection inspired by the energy and glam of the city with the most class in zero effort - New York.

We took the opportunity to learn how to do it right

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• Bobby Brown

In collaboration with Bobby Brown

Wednesday, October 13, 2021, 12:19 Updated: 12:29

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(Photo: PR)

A moment after summer, which never ceases to prove how hot it is, and a second before winter, which always works so hard on effects, comes autumn - the most effortless season there is: neither too hot nor too cold, full of romance and softness and always leaving a taste of more. There seems to be no better time to launch a makeup collection that celebrates femininity and natural beauty, especially when it comes from the creator of two brands whose effortless chic is their other name - the prestigious makeup brand Bobby Brown and New York fashion designer Ola Johnson.

Although the name Ola Johnson is not yet known in every home in Israel, there is no real fashion enthusiast who does not know the urban-bohemian, soft, feminine and unique aesthetic that is so identified with the brand.

Johnson is one of the most prominent designers of recent years, a favorite of fashionistas like Katie Holmes, who are the clear definition of class at zero effort.

Her connection with the prestigious makeup brand Bobby Brown, who was the first to bring into the world the natural and effortless makeup trend, also feels completely natural, and was inspired by the city that has heaps of glam without a drop of effort - New York.

How unsurprising that this is also one of the cities that autumn is most flattering to.

(Photo: PR)

After recovering from the no less spectacular design of the products in the collection, which are adorned with butterflies and hibiscus flowers and look like jewelry in themselves, we realized that this is a great opportunity to finally understand how to apply the natural and effortless makeup trend - but really effortlessly. We enlisted the makeup experts of the Bobby Brown brand who, as usual, were happy to share the most important principles behind the look: the

big secret of the effortless look, revealed to us by Bobby Brown, is that they will compliment us that we look good and not that our makeup looks good. To achieve this, the new collection offers subtle, almost fluffy shades, alongside shimmering shimmer shades, which emphasize the glamor and natural beauty and do not make us look too make-up. The collection includes four products, some old and beloved products that have been redesigned, some new products that were first launched as part of the collection, but all, like all Bobby Brown products, are very intuitive and easy to use, so it really requires zero effort.

(Photo: PR)

Mini Highlighting Powder -

Bobby Brown's well-known and beloved enlightening powder (shimmer) - Pink Glow, comes in a collection in a reduced size that is specially adapted to be carried in a bag.

It is so beautiful, both on the face and as a product in itself (the motif of the butterflies and hibiscus flowers is imprinted both on the packaging and as a relief on the powder itself) that you will want to take it with you everywhere.

The powder is made of crushed pearls and gives the face a beautiful shine, semi-transparent, and a natural glow, healthy and full of vitality.

how to use?

Apply a little of the powder in the places we want to lighten - on the cheekbones, the bridge of the nose, the Cupid's arch (the curve above the upper lip), the clavicle, the shoulders and even as an eye shadow.

Longwear Dual End Cream Shadow Stick -

Double-sided ceramic stick eyeshadows, which come in two shades: Golden Pink + Opal or Sun Pearl + Soft Bronze.

The texture is ceramic and shiny, but the shades are really delicate and fluffy, so the resulting look is very natural and delicate, illuminating the eye just like a piece of jewelry that completes the look.

how to use?

Bobby Brown's stick eyeshadows are an example of the intuitiveness and convenience of using the products - just apply a little on the eyelid, blur a little with the finger and get a equestrian

and bright

look

.

You can combine several colors together, use eyeshadows as a glossy and delicate liner along the lash line or even as pencils within the water line of the eye to give a subtle color and illumination that will not be recognizable at all that comes from makeup.

(Photo: PR)

Extra Lip Tint -

Another one of Bobby Brown's most beloved and best-selling products - a nourishing lipstick with a delicate pigment that gives the lips a touch of color in three shades that are fluffy and delicate. Contains six botanical oils from the plant that provide the lips with the most essential nourishment, especially now that the changeable weather is causing the skin and lips to get out of balance, and towards winter the lips tend to dry out.

moisturizing lipstick that contains nutrients such as vitamin E and C and beeswax. Comes in two natural and delicate shades but with a richer pigment than Lip Tint, for those who are interested in slightly more pronounced lips. Has a smooth matte finish. It can also be placed with the fingers as a blush for the cheeks.

In addition to these four products, the collection also includes a mini-brush - Smooth Blending Brush, fun and versatile that is suitable for applying powders, blushes and bronzers.

Please note that all the goodness and beauty of this collection is now offered in a limited edition - we see no choice but to rush.

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