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The Israeli company Playtica is launching a new mobile game: Switchcraft
Developed by Wooga Studio, which specializes in combining interactive stories and plots with Match 3 game mechanics, and marks a milestone for the company after its January IPO this year.
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Thursday, 14 October 2021, 17:05 Updated: 17:09
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(Photo: Official Website, Wooga)
Playtika has announced the global launch of a new game - Switchcraft, developed by its game studio in Berlin, Wooga, a leader in storytelling and connecting narratives to casual games.
Switchcraft is a storytelling game that combines plots and interactive stories with the game mechanics of Match 3.
During the game, participants are required to solve a mystery within a sweeping and fascinating story.
The protagonist of the game is a young woman, Bailey Ward, who lives in a small town in Massachusetts in the United States.
Bailey leads the players on a winding journey full of challenges and interactions.
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(Photo: Official Website, Wooga)
The magical theme that appears throughout the Switchcraft game, adds dynamics and unexpected elements to the story and takes the players on a journey of exploration and discovery, choosing paths that change according to the development of the plot.
The game has adopted an artistic and innovative graphic style, and throughout it the stories of characters from a wide range of peoples, genders and people with disabilities are combined, headed by a strong female character.
The variety of characters is a unique element compared to other Match 3 games.
"Wooga has been working on Switchcraft for a number of years, but the team's ability to prepare the game for launch in the last year and a half, under extremely challenging circumstances, is no less amazing in our opinion," said Nai Chang, who heads Wooga Studio.
"I thank all the employees who contributed to this impressive achievement and allowed us to take the next step in our journey to bring joy and enjoyment at work and in the game."
(Photo: Official Website, Wooga)
Wooga's specialization in storytelling will enable the expansion of the Match 3 population, which will be added to Playtica's active monthly user base, which numbers 36 million players worldwide.
Robert Antcol, founder, CEO and chairman of Playtica, said that "Switchcraft's global launch adds power to the impressive year we did at Playtica, a year that began with the company's IPO in January."
"Wooga is a unique studio characterized by a high level of artistic expertise in the games it develops. This achievement is an important milestone for it. The launch of the game is a significant move for Playtica, and is part of our strategic focus on developing new games."
(Photo: Official Website, Wooga)
(Photo: Official Website, Wooga)
The depth and richness of Switchcraft's stories and games attract players who love match 3 mechanics and invite them to dive into a virtual world full of characters to identify with.
Switchcraft is based on Wooga's long experience and successful history in creating games with a rich narrative, such as June's Journey.
With the launch of Switchcraft, it allows Playtica to expand its product range and audience characteristics in one of the most popular areas in the gaming world today, Match 3. The game was launched worldwide on iOS and Android platforms and is available for download in English and 12 other languages.
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