Quo vadis SPD?
An analysis of the state elections provides information on how the party can best position itself in the south-west.
Above all, the expertise sees a deficit.
Stuttgart - According to an independent analysis, the Südwest-SPD has to make its brand essence clearer. The authors of the study, which only refers to the historically worst result of the Southwest SPD of 11.0 percent in the state elections in March, said that people no longer know what the party stands for, that they have distanced themselves from the people's attitude to life. "It will be a little Herculean task," said ex-State Secretary and co-author Michael Rüter at the presentation of the analysis on Friday in Stuttgart.
Country chief Andreas Stoch emphasized with a view to the recent highs of his party: "We are now on an equal footing with the other parties".
If Prime Minister Winfried Kretschmann (Greens) no longer runs in the next state election in 2026, the SPD will “play for first place”.
He still sees social justice as the core of the brand that needs to be filled with life.
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The study, which was based on interviews with journalists and scientists, names one of the greatest deficits as the lack of charisma of the partly dusty-looking party for young people. You shouldn't just build on “senior cohorts”. In addition, she does not have an eye on the social movements in order to be at the forefront of discussion processes. In addition, the SPD had a lack of mood to change, insufficient target group analysis and insufficient observation of the competition to create.
The authors propose a future and youth council, which should build a bridge between the young and the elderly and bring about the generation balance.
The potential of executives with party membership, for example in the energy industry or in the cultural sector, must also be better used.
After the loss of milieus traditionally close to the SPD, the social democrats would have to bind more social groups to themselves.
The proposals are to be discussed at a state party conference and a state board meeting.
An agenda must be drawn up in order to tie down what is implemented when and how, explains SPD General Secretary Sascha Binder.
The party is in the mood for change.
"But it won't be a walk in the park."
In the March 14 election, the SPD came in just ahead of AfD (9.7 percent) and FDP (10.5 percent) with 11.0 percent.
In the federal election, the Southwest SPD rose by 5.2 points to 21.6 percent.
In the current survey, which party would be elected if there were a state election, it came to 20.0 percent.
dpa