Ryan Gosling, the new face of Tag Heuer

In the beginning were Jo Siffert and Steve McQueen, the one with whom Jack Heuer invented the very concept of watch sponsorship of motor racing, the other pure legend of the cinema, with the image forever linked to the shooting of the film

and to his TAG Heuer Monaco.

But times are changing, and so are the pilots.

Not long ago, the La Chaux-de-Fonds manufacture had already started the sixth by combining its Carrera watches with Porsche and its cars.

Now it offers a new face to its collection, with Ryan Gosling

unforgettable in

where he played a stuntman by day and driver for thugs at night.

A film clearly influenced by the mythical

A relationship over time

SDP

"It is part of our heritage, but if we want to project the brand in modernity, we cannot stop at Steve McQueen

," says Frédéric Arnault, president of TAG Heuer.

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