Bad Tölz - “The work is only just getting started” is the motto in Bad Tölz.
The city is looking for a brand.
“CSU is looking for its core brand” was a headline on the second day after the recent general election.
The city of Bad Tölz has not had an election failure like the Bavarian Party, but is also looking for a (city) brand.
The consulting firm Brand Trust was commissioned to do this in February 2021, whose representative Colin Fernando presented the results of a citizen survey, various workshops and his own brainstorming (i.e. reflection) at the latest city council meeting. He started with the heath poet Hermann Löns, who died in World War I in 1915, who recognized even then that "the important thing is not to be able to go everywhere, but whether it is worth arriving there."
The analysis carried out by Brand Trust includes 709 responses to citizen surveys, 14 internal interviews and two and a half workshop days with 18 participants, including mayors and city councilors. This results in the knowledge that customs and tradition shape Bad Tölz from the point of view of the inhabitants, that sport, vitality and culture determine the attitude towards life and that the people of Tölz shape their own life energy and like to be sociable. According to the experts, the brand essence of the city includes Marktstrasse, the leisure activities and sports facilities, culture and lifestyle.
From the past and the present to the future: It is important to create a credible, attractive and differentiating target image. The best way to do this is with "implementation sprints", a monstrous word that immediately found favor with the professional city councilor and treasurer Hermann Forster.
Willi Streicher (SDP), as Sparkasse Marketing Manager from the field, so to speak, said that special Tölz people had to act as brand ambassadors, Peter von der Wippel (FWG) spoke of "valuable results" after the lecture in the town hall hall, which was accompanied by various technical problems and Mayor Ingo Mehner (CSU) said: “We have not reached our goal, work is only just beginning.” You will see that at Markus Söders CSU if you want to try “to find a balance between modernization and tradition. “The Bad Tölz brand should also be located somewhere in this area.
Let's see whether the planned steering committee then starts the above-mentioned sprint or an endurance run.
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