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Life and death marble game:
Scene from season 1 of "Squid Game" on Netflix
Photo: YOUNGKYU PARK / dpa
The hit series "Squid Game", which has been on the Netflix streaming service for a few weeks, is worth almost $ 900 million for Netflix (the equivalent of around 775 million euros), according to the company. This emerges from Netflix calculations reported by Bloomberg. The number underlines how important the series is for Netflix and what significance individual successful titles could have in the streaming era in general, according to Bloomberg.
Unlike the large film studios or TV stations, Netflix does not generate any specific sales with individual products. Rather, the business model of the online group is based on ensuring that customers are interested in lasting interest with the broadest possible program catalog and constantly new offers. However, collecting data on customer preferences enables Netflix to determine the value of individual programs.
In this regard, "Squid Game" stands out from the crowd of Netflix offerings. The series from South Korea, which is about hundreds of highly indebted people becoming candidates in a competition in which children's games are played at the risk of life, is notable for both its high popularity and low production costs, according to Bloomberg . The series has already achieved an impact value of $ 891.1 million for Netflix. At the same time, it only brought about $ 21.4 million in production costs - about $ 2.4 million per episode.
According to the report, more than 130 million Netflix customers have watched "Squid Game" at least in part.
89 percent of viewers stayed there for at least 75 minutes - longer than one episode.
66 percent of viewers or around 87 million people watched the program in the first 23 days alone.
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