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Survival defeated the singer in a mask, and they both lost
On the eve of the main launches of Keshet and the network yielded a slightly higher figure for that of a singer in a Keshet mask.
In both channels the figures are much lower than the launch of previous seasons.
And also: how did the battle affect the newscasts, and which program re-emerges on a negative record on Friday
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Rainbow
Network
The singer in the mask - Israel
survival
Studio Friday
David Wertheim
Sunday, 17 October 2021, 09:07 Updated: 11:10
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Promo Opening of the "VIP Survival" Season, Fall 2021 (Network 13)
The results show almost equality: the launch of online survival with 20% and 599,000 viewers in front of a singer in a mask who wins 19.4% and 518,000 viewers
After long weeks of promos, campaigns, programming changes and quite a bit of public relations, the battle of Keshet and Reshet's flagship programs for the fall season culminated last night (Saturday) with the bilateral launch evening - face to face. And the results show almost equality: the launch of online survival with 20% and 599,000 viewers in front of a singer in a mask who wins 19.4% and 518,000 viewers.
In the aggressive battle between Keshet and the network over the programs, everything was kosher, Keshet changed the placement of another flagship program - a wedding at first sight, without giving viewers an alternative broadcast date. On both channels, there were few, if any, commercial breaks.
Either way, this is a significant drop in both programs compared to previous launches: Network 13 has had 2 seasons of survival since the reunion, in both of which the launch was higher and stood at around 22 percent. The singer in the mask of Network 13 also achieved a much higher figure at the launch of the first season - 26.4%.
Earlier, the news segment was not really affected by the prime data: Weekend News Rainbow with 14% and 379,000 viewers versus News 13 magazine with Hila Korach standing at 10.6% and 270,000 viewers.
In Pre-Prime: Meet the press with 6.8% against the headquarters in Network 13 with 4.3%.
More on Walla!
"Since 67 there has not been a media frenzy like in Corona"
To the full article
(Photo: Screenshot, Rainbow 12)
Friday-style drama
On Friday in particular, there was a drama in the volume of viewing of the new programs, with a low figure for Studio Friday that stands at only 10.3% viewing, after last week it stood at an even lower figure of only 10.1%.
Opposite, Ayala Hasson strengthens to a handsome figure of 7.2%.
Here 11 in the corporation do not publish the viewing data, but according to the rating committee, the launch of Geula Even's news program received only 1.8% viewing.
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