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The new CEO of Walla is Idan Elrom, who parted ways with the Keshet Group

In his last position, Elrom served as Deputy CEO of Mako of the Keshet Group, which he attended in 2017, at a critical time for the broadcasters, during which Channel 2 was split up, before which he served as VP of the Yehoshua / TBWA advertising agency

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Sunday, 17 October 2021, 13:47 Updated: 13:58

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In 2014, he joined Globes, where he served as CEO of the group's online financial trading platform. In his next position, he served as VP of the Joshua / TBWA Advertising Agency.

Idan Elrom, until recently the deputy CEO of mako from the Keshet Group, is the new CEO of Walla. Elrom was selected from a series of candidates for the position, which is considered one of the key positions in the local communications market.

Elrom's professional record includes senior positions in the major media and marketing bodies in Israel. In 2014, he joined Globes, where he served as CEO of the group's online financial trading platform. In his next position, he served as VP of the Yehoshua / TBWA advertising agency, which is one of the top five advertising agencies in Israel, and as CEO of TBWA Digital. Construction and implementation of digital strategies, on the development of digital products and on the characterization and execution of complex moves for some of the largest companies in Israel.

In his last position, he served as Deputy CEO of Mako of the Keshet Group, which he reached in 2017, at a critical time for the broadcasters, during which Channel 2 was split - and he was given responsibility for marketing and promoting all the group's digital ventures, marketing the group's assets and management. Promoting Keshet programs digitally, and subsequently was involved in significant moves, including the launch and promotion of the N12 news site.

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Idan Elrom (Photo: Ofer Hajib)

The appointment of Elrom, an attorney with a law degree - aims, among other things, to open a new era in the old content site in Israel, establish new products and platforms, refresh and streamline the various professional systems and divisions, and increase the activity of media assets sold at Walla. .

Age Elrom said: "I had a separate place for homeowners and people who were and remain dear to my heart.

I would like to personally thank Uri Rosen, Avi Nir and many talented people that I was privileged to work with with great pleasure.

Now is the time to grow new things. "

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