This is one of the consequences of Covid-19: consumers prefer fresh and local foods more.
But rare are those who live next to a farm to stock up on dairy products, meat, fruits or vegetables.
Based on this observation, the chambers of agriculture decided to launch through
Welcome to the farm
,
their own network of producer stores
.
"After the runaway of direct sales during confinement, some farmers realized that it was another job, that they no longer had the time to ensure
, says Jean-Marie Lenfant, deputy president of Bienvenue. at the farm.
However, the demand exists and peasant shops have sprung up everywhere.
But no brand offers the strength and the services of a national network of 8000 members like ours, where we can get supplies ”
.
Read also
The direct sale of agricultural products is stalling
The first pilot point of sale,
The Field of Flavors
, was born in Craon in Mayenne, six months ago.
"
To supply us,
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