HOT Group and FOX Group have launched their new joint brand.
This is the red network, a brand that markets a diverse portfolio of mobile, communications and multimedia products from the world's leading companies.
The chain was opened with a total investment of tens of millions of shekels.
In terms of ownership Hot holds 51% and Fox 49%.
The first store, which covers about 200 square meters, was inaugurated yesterday in the Azrieli Mall in Tel Aviv. In the coming weeks, four more stores will open in central locations such as Dizengoff Center in Tel Aviv, the Golden Mall in Rishon Lezion, Big Eilat and the Ismol Mall in Eilat. The chain has set itself the goal of opening about 30 stores nationwide within about three years, and an online commerce site will be established in the first quarter of the year.
red markets all types of mobile devices, tablets, headphones, multimedia products, gaming and complementary accessories from the world's leading companies, including Apple, Samsung, Shiomi, Hoko and a variety of other end equipment manufacturers.
In addition, the chain has launched a private label under the name red, which offers in addition to accessories and related products also cellular and communication packages.
Later, laboratory services for repairs will also be offered.
The largest cellular brands in the world, Photo: PR
Regarding the degree of competition, Harel Wiesel, owner and CEO of the FOX Group, said, "We will always offer cheap prices and service at a completely different level.
Another level of service costs money.
To guide and put one who will teach him and not pay the employee a minimum wage, but give him another 50% so that he knows how to give a professional service.
It's also part of the competition.
What is it all these stalls that sell Take a phone and go.
And if you have a problem?
We have invested here in all these things.
it costs money.
You can also find the iPhone 13 on red, Photo: Eli Habush
Shani Sage, CEO of RED added that “what sets the brand apart is the variety here.
In addition, the shopping experience is completely different.
Beyond the strong brands like Samsung and Apple, there are a lot of leading brands here, along with a quality private label. "Regarding the opening date of the laboratories, she said," We are working on a lot of things.
We did not want to rush into launching it because we want to ensure that every service provided here will be at a top level.
It is to think about how we give all this full envelope and where we are different and different from others.
Beyond the crazy variety and experience that is different, the personal sales process and the vibe of the experience is not something we see elsewhere and from there the need was born to bring this thing.
We are constantly thinking about how to connect with the customer, it can be brought to a different experience if it is through a trade site, repair service. "
