The Meir Group (importer of Volvo and Honda) acquired the brand activities of New, Segway and Byrd.
The group is actually starting to market these brands in Israel, starting today.
More from Overdrive >>>
These three brands offer a solution to the evolving micromobility market.
New is the largest electric scooter brand in the world, a Segway that produces scooters that will soon enter the scooter market as well.
And on the list as well is Beard - the American cooperative scooter brand, which has also started selling its scooters directly.
The purpose of Meir's move is quite clear.
With a market that is all about green transportation and heavy loads, the demand for tiny transportation solutions will only increase.
Obviously, the company is preparing to offer private and business customers various solutions including shared transportation.
"The field of miniature electric transportation is growing and developing in Israel and around the world,"
said Avner Kaz, chairman of the Meir Group.
“The Meir Group sees the establishment of MEU as a growth engine for the company's operations.
The products and services that the company will offer to private and business customers touch on all areas of transportation and constitute a complementary and advanced solution to current activities
.
”