After being announced as the most watched series on Netflix of all time, "The Squid Game" is also on its way to becoming one of the most profitable in the network's history.
According to internal data from the popular streaming platform, Netflix paid $ 21.4 million for the nine episodes of the Korean hit series that aired about four weeks ago, and according to its captains it will bring in 40 times the investment in it.
That is, $ 891 million, in what is called "impact value."
These figures were reported on the Bloomberg website last weekend, from what they claim are internal and confidential documents of the company.
According to the report, a lawyer for Netflix (whose spokespersons declined to comment on the data officially) told Bloomberg officials that the publication of the confidential information from the documents they received was an "inappropriate act." On Friday, an employee was fired from the network who admitted to downloading inside information of the company that employs him, and sharing it with external parties, in what constitutes a blatant violation of the streaming giant's policy. The information contained economic information related to "The Squid Game" as well as the controversial stand-up show of comedian Dave Shappel, "The Closer."
According to the leaked documents, in the 23 days since it went online, "The Squid Game" has been observed in 132 million homes, or at least observed in them for two minutes.
About 89 percent of viewers watched it for at least 75 minutes (i.e. over one episode), and 66 percent of them (or 87 million) finished watching the entire series in the 23 days that have passed since it aired on September 17th.
In general, Netflix viewers watched more than 1.4 billion hours of "The Squid Game" over a period of three weeks and two days.
"The Squid Game" describes a children's game in which desperate contestants take part in winning a large sum of money, and on the way find their deaths in a variety of cruel and difficult ways to watch.