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Survey on the travel behavior of Passion guests: Aircraft remains the Achilles heel

2021-10-18T06:11:47.942Z


How does the Passion guest travel? A question that a survey should clarify. Results are now available.


How does the Passion guest travel?

A question that a survey should clarify.

Results are now available.

Oberammergau - It's like the calm before the storm.

No hordes of visitors are yet tossing through Oberammergau.

Only next year the Passion, which premieres on May 14th, will again attract guests from all over the world.

In 2010, for example, over half a million people watched the 104 performances about the suffering and death of Christ.

The game of vows has had a magnetic effect, and has always been.

In 1760, for example, around 14,000 people watched just two productions at the time.

But those responsible are not only interested in the fact that the visitors come.

They are also interested in how they come.

Findings from market research are now available - sometimes with a surprise effect.

Cars are very popular

Vertriebs GmbH analyzed the travel behavior of visitors before, during and after the Passion. They wanted to find out, “where does the guest come from, where does he go on”, says Walter Rutz, managing director and works manager of the Kulturbetriebs, in the local council. In order to draw conclusions for the traffic concept and the economic effects. But the results could also play a role with a view to the future. After all, the Passion should become more climate-friendly by 2030. 75,000 ticket-only customers and 10,000 with arrangements took part in the survey, 144 of 320 agents answered, which corresponds to around 100,000 business customers ("business to business", B2B for short) with arrangements. "The survey," says Rutz, "is representative."

Among the private end consumers (“business-to-consumer”, B2C) with a single ticket or an arrangement, one thing was clear: the car is very popular.

Over 86 percent drive to the Passion Play by car - an average of 3.5 people are occupied.

“Of these,” adds Rutz, “62 percent use the shuttle.” That means they use the Park & ​​Ride system on offer.

The reasons are obvious.

“I am flexible,” says Rutz.

In addition, the place has a "poor connection".

Take the train as an example: If you come from Munich, you either have to get on the train in Murnau via Ammertal or continue to Oberau and continue your journey from there by bus.

Hard-core British

Rutz and Co. also took a close look at the customers of the partners such as travel providers at home and abroad. Aside from those in Germany, only those headquartered in Great Britain and the United States. These are the most important market for B2B. For the most part, the trips are sold in their own country and with neighboring neighbors. In the American case, the sales countries include Canada, Australia and Great Britain.

But how do ticket holders get from there to the promised land of the Passion Play?

The majority of the visitors from the American market get on the plane (82 percent), more than half are with the partners from the United Kingdom (55 percent).

The goal: mainly Munich Airport.

The Achilles' heel for international customers remains the aircraft.

That was to be expected.

The British, the obviously tough but surprised Rutz: More than a third of them get on the bus (38 percent) and can be transported to Germany.

Germany is not always destination number one

It plays an important role, especially during your stay. "The bus is by far the most important means of transport for the entire journey in Germany and Europe," emphasizes Rutz. Because the Passion Plays - according to him they contribute around two percent to the gross domestic product in Bavaria - are only part of their trip for people from overseas. “They look at more,” says the plant manager. The group trips from the USA, he explains, are always combined with a European tour. For 18 percent of American visitors, Germany is not the first destination at all. You land elsewhere in Europe by plane and then cross the border by bus.

The survey delivered expected results, but it also had aha-effects.

And maybe even a bit for a clearer conscience: “We don't make the ecological footprint,” says Rutz.

The guests “would come one way or the other” - and not just because of the world-famous production in Oberammergau.

Source: merkur

All news articles on 2021-10-18

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