Will I Am, lead singer of the band Black Eyed Peas, will arrive in Israel soon - but not for a performance.
The pop star, who along with his musical activities is often involved in technological entrepreneurship, will participate in the panel of the IMPROVATE International Innovation Conference on November 29.
Representatives of various technology companies and political officials are also expected to take part in the event.
Also attending the conference: Former British Prime Minister Tony Blair, Russian chess player Gary Kasparov, alongside former leaders of countries such as Croatia, Romania and more.
According to the event's organizers, the 46-year-old American singer is expected to "tell the conference about his beginnings as a technological entrepreneur and his path in the high-tech world, as well as answer questions from those present at the summit."
AIM's activities do not end with music, and it takes an active part in television and fashion productions and, as mentioned, when it comes to technological innovation.
In 2011, Intel appointed him director of its creative innovation, where he touched on areas such as the development of smartphones, laptops and tablets.
In 2012, he collaborated with the NASA space agency, and became the first artist to stream a song from the planet Mars. In 2016, he acquired the Israeli technology company "Sensia". In addition, the singer performed in Israel with his band in 2006, and returned here in About a year ago, he collaborated with Static, Ben El, Jordi and Johnny Goldstein on the song "Shake Ya Boom Boom".
