Amazon is gearing up in competition ahead of the shopping holidays in November, returning the offer that offers free shipping to shoppers over $ 49.
Recall that starting last August, free shipping was allowed for shoppers starting at $ 65.
This means that even before the shopping holidays, all the major sites are going to compete for the heart of the Israeli consumer and go back to the period before the Corona.
Benny Buchnik, owner of the group "Such I Want I Need It" told Israel Today that "this morning we woke up to an update on Amazon USA, on the terms of the free shipping promotion and improving the conditions for the Israeli consumer. "Starting in mid-August 2021, we received an update this morning that the continuum dropped to a minimum of $ 49. Which actually takes us two years back, pre-Corona, to the big operation that began in November 2019 and was completely stopped at the beginning of the Corona crisis and closures."
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He said, "This Amazon roller coaster is galloping hard and gives the impression that the Israeli market is important to them and they are willing to make the effort required to conquer the heart of the Israeli consumer."
Buchnik adds that "this updated threshold actually makes the buying process on Amazon even easier and simplifies things by the fact that at the moment there is no need to make an effort to build a basket of products in the cart that will meet the previous conditions of at least $ 65 and try not to cross the $ 75 tax-exempt threshold. The current ones make it very easy for the consumer to make purchases in an easier, simpler and more accessible way. "