A K-Pop list on Spotify celebrates 7 years and millions of followers 0:57
(Stockholm, Reuters) -
Spotify plans to hire hundreds of employees to boost its advertising revenue in Europe and elsewhere, as the streaming music company seeks to increase revenue from customers who do not pay a fee. which nonetheless make up the bulk of its user base.
"We are increasing our 'marketing' headcount for the advertising business by over 70% in Europe, Australia and Canada ... and that's from quite a sizeable base," Lee Brown said in an interview. , head of Spotify's advertising business.
To the rhythm of cumbia and rock, an astronaut performs his tasks in space.
This is your playlist on Spotify
The company also hired an advertising industry executive with 25 years of international experience to lead international sales, Brown said, although he did not name.
Spotify wants to add more tools for advertisers, and will make its Megaphone advertising and podcast publishing platform available in Germany, France, Spain and Italy.
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Spotify spent hundreds of millions to bolster its podcast business.
Its competition with Apple intensified after both launched paid subscription platforms for podcasters earlier this year.
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The Swedish company is expected to surpass Apple in the number of podcast listeners for the first time this year, according to consulting firm eMarketer.
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