From chasing brand-name jewelry to finding handicrafts, hand-made jewelry has become a new choice for young people.
The post-90s Jiang Ruijing and Yang Jiawen established a company last year, using coins as raw materials to make rings, necklaces, cuff buttons, etc., using coins to carry experiences and memories. They are also favored by their creativity, and they are also supported by the Po Leung Kuk "Entrepreneurship Manager" service subsidy 12.5 RMB 10,000 yuan in venture capital encourages them to venture into the Greater Bay Area and continue their entrepreneurial journey.
In fact, many local craftsmen create handicrafts with personal or Hong Kong characteristics, but they are helpless due to insufficient funds to promote or expand their business.
The Hong Kong Youth League of Legends Chen Difeng, who originally worked as a marketer, established his own brand in 2018 to provide consignment and promotion services for local handcrafters, helping many customers find sales channels and achieve profitability.
Jiang Ruijing (left) and Yang Jiawen (right) started their business by transforming coins into unique jewelry skills, and received a fund of 125,000 yuan.
(Provided by Po Leung Bureau)
When a coin carries experiences and memories, it is more than just a kind of currency
Two Hong Kong young people born in the 90s, Jiang Ruijing and Yang Jiawen, founded the "coin guy" in 2020. They started their own entrepreneurial journey with the skill of transforming coins into unique accessories. They said: "When coins carry experiences and memories , It’s more than just a currency.”
Macau male guest commissioned to turn the token of love into a ring
The niche skills are indeed "acceptable", and soon attracted many customers to patronize.
There was a Macau man who came here especially, and asked them to transform a Macau coin into a ring. It turned out that the 5 MOP was a token of love for him and his wife: “Because the coin has tourist attractions in Macau, it’s the first time. The coin was used to introduce Macau to his wife, so he used it to turn the coin into a ring."
The two applied for the "Entrepreneurship Manager" Youth Entrepreneurship Development Service of Po Leung Kuk, and received a fund of 125,000 yuan, and they continue to develop steadily.
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Finding a sales outlet for hand-made small shops
Many hand-made works are very creative, but sales have become an important step in whether they can continue to develop.
Chen Difeng, who originally worked in marketing, has always believed that the works of local handcrafters have their own characteristics. In 2018, they established the Wheres Design Store and worked with handcrafter Wu Wanwen to provide small businesses or self-employed handcrafters in the market with physical store consignment services and purchases. Tailor-made marketing services, hoping to promote the growth of micro hand-made brands to sustainable development.
Chen Difeng said that the most important thing is not just to provide consignment space for hand-made people, but to provide them with business advice and do more business.
He revealed that there was a customer who sold bags made of wetsuit materials, but the product was not very popular in Hong Kong: "There was no market for a month or two. Then we helped them in different directions, such as launching. New products, discount strategies, etc., and then it can reach tens of thousands of monthly turnover."
Ji leads Hong Kong handicraftsmen to enter Guangzhou and attracts Bay Area handicrafts as customers
The company's successful business expansion for hand-made people can be described as a win-win situation, but like other entrepreneurs, Chen Difeng also suffers from insufficient experience, contacts and funds, and it is difficult to develop his own business to help more hand-made people.
Afterwards, he participated in the "Entrepreneurship Manager" youth entrepreneurship development service of Po Leung Kuk under the Youth Development Committee "Guangdong-Hong Kong-Macao Greater Bay Area Youth Entrepreneurship Funding Scheme". Through a series of workshops, lectures, entrepreneurship training instructors, etc., he has a clearer vision of the future business Development direction, and successfully obtained 600,000 yuan venture fund to continue to develop business.
He hopes that in the future, the company can bring co-workers into the Guangzhou market and attract local hand-workers as customers to help them develop their brands.
Po Leung Kuk "Entrepreneurship Manager" helps young people to realize their entrepreneurial dreams in the Greater Bay Area
The Vice Chairman of the Board of Directors of Po Leung Kuk, Chen Zhengxin, said that in recent years, the Po Leung Kuk has launched a number of youth services, providing different platforms and creating opportunities for young people to use their talents, and participated in the Youth Development Committee "Guangdong-Hong Kong-Macao Greater Bay Area Youth Entrepreneurship Funding Scheme" to assist young people in Hong Kong. Or other cities in the Greater Bay Area can realize their entrepreneurial dreams.
He believes that the enthusiasm and focus of young people is the key to successful entrepreneurship: "Big companies, small businesses, and wage earners all face different difficulties under the epidemic. Looking back later, the difficulties are not insurmountable, just like the rockets are very difficult to lift off, but In the end it can be achieved successfully."
589 teams received applications in the first stage. The second round of applications is due on the 31st of this month.
Po Leung Kuk’s "Entrepreneurship Manager" youth entrepreneurship development service mainly assists people aged 18 to 40 in realizing their entrepreneurial dreams in Hong Kong or other cities in the Greater Bay Area. The first stage of registration was enthusiastic and received applications from 589 teams. The final selection includes Chen Difeng’s team Five teams provided 600,000 venture capital for them, and 125,000 venture capital for 7 teams including the "coin guy".
The second round of applications for related services will close on the 31st of this month. The review will select another 10 teams to provide them with entrepreneurial funds. The application teams must have actual entrepreneurial ideas for opening in Hong Kong or a city in the Greater Bay Area within one year, or have already opened Start-up business not more than three years old.
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