The Berlin online retailer Social Chain is taking over the consumer goods group DS from investor Ralf Dümmel, known among other things as a juror from the TV show "Höhle des Löwen".
The investor Georg Kofler, who also appears as a juror on the show, is behind Social Chain.
The purchase price amounts to a total of around 220 million euros, as both companies announced on Tuesday.
Berlin - 120 million euros of this will go into the company in the form of newly created shares.
DS sells promotional products through stationary dealers and discounters.
Social Chain, on the other hand, is mainly active on social media platforms, where it markets and sells food, fitness or beauty products, among other things, with a network of influencers.
also read
Lions' Den (VOX): Founders present "the Tesla among wheelchairs"
In the sixth episode of "The Lion's Den" it goes high.
A trio of founders presents the lion Scewo Bro, "the Tesla among wheelchairs".
Lions' Den (VOX): Founders present "the Tesla among wheelchairs"
"Die Höhle der Löwen" (VOX): Can the garden cultivator "Hackboe" convince?
Mike Bökenkröger wants to revolutionize gardening with his “Hackboe” tiller.
He is now looking for the right investor in the “Lions' Den” (VOX).
"Die Höhle der Löwen" (VOX): Can the garden cultivator "Hackboe" convince?
Baby porridge at Öko-Test: All products with questionable content
Öko-Test takes a closer look at 20 baby porridges.
The experts make a shocking discovery:
Baby porridge at Öko-Test: All products with questionable content
Kofler is the chairman of the supervisory board and the largest single shareholder in Social Chain.
For years, he and Dümmel have been on the jury of the TV show, in which budding start-up founders advertise investments in their products.
"So I am all the more pleased that in Ralf Dümmel we are gaining an exceptionally well-versed and motivating entrepreneur as a board member," said Kofler on Monday.
dpa
