“Frankly, I'm running so as not to miss the bus.
The rest, I do not care a bit, “loose this high school student, at the rue-de-Plaisance-Lycée-Louis-Armand bus stop, in Nogent-sur-Marne (Val-de-Marne).
On this Wednesday morning, the advertisement of a famous brand of whiskey gave way to a perfume.
A few days ago, the two simple photographs were posted on the social network Twitter, from the account "Alcoholism and abstinence: resilience", which campaigns against alcohol dependence.
The Louis Armand high school of @ Nogent94130 is definitely surrounded by whiskey and hard seltzers.
The ad is right on the school bus shelter this time.
pic.twitter.com/5NWPKAlzpp
- Alcoholism and Abstinence: Resilience 💉💉 (@AddictAbstinent) October 13, 2021
“I was going to look for my son when I saw the poster almost in front of the Lycée Louis-Armand.
I immediately took a photograph before posting it, says Yan, 45, the author of the account.
I have been in alcohol for 25 years.
I have been sober for 2.5 years.
"
The next day, the mayor's office (LR) Jacques JP Martin saw the message on social networks and warned the company JCDecaux to have the poster withdrawn.
"They were also very responsive since a few hours later she was no longer there", moreover does not return the office of the mayor, before recalling: "There is a principle of freedom of trade. but we will remain vigilant.
"
The poster replaced elsewhere
JCDecaux confirmed this withdrawal, before adding: “This type of request is quite exceptional.
In the event that a poster is to be removed from an advertiser, it is replaced on another advertising device.
"
"I had already left similar messages to report advertisements to schools in the department but there had never been a response", rejoices Yan, who began to drink alcohol in the school environment. at 18 years old.
“Lots of factors like heredity, family, problems… can explain why we fall into alcoholism.
"
In front of the establishment which accommodates 1000 pupils and students, the advertising poster did not however mark many people.
"It can give ideas to the little ones who want to play the big ones," admits Jerry, in 2nd year of BTS.
“Advertising is everywhere.
I noticed that all the backs of the buses had an ad for sexy lingerie.
I'm not sure it's better, ”says Thomas, another BTS student.
"No one explains to us the effects of alcohol on the body"
“In any case, there are advertisements everywhere which remind us that it is dangerous for health, notes Kevin
(the names of minors have been changed)
, student in first.
And I always told myself that if it was forbidden to under 18s it was for a good reason, but it's funny, we don't really know why.
No one explains to us, especially at school, the effects of alcohol on the body, such as on certain organs such as the liver or the brain.
"
"If the advertisements were on television when you watch, then I would find it disturbing but frankly, the posters are no longer watched", laughs Julie, a second year student.
Advertisers are not getting the wrong target.
“150 meters from the stop, there was an advertisement for soft alcoholic drinks.
The target is clearly the new generation, deplores Yan.
If that didn't work, advertisers wouldn't.
"
/cloudfront-eu-central-1.images.arcpublishing.com/prisa/KMEYMJKESBAZBE4MRBAM4TGHIQ.jpg)
