This is clearly the season of the year in which Israeli musicians receive huge exposure in the Big Apple.
After Noa Kirl inaugurated a billboard in Times Square in New York last week, so does Jasmine Mualem.
The face of the musician (who earlier this week announced she was pregnant), is now seen on huge screens in the famous square, as part of a Spotify project called "equal" designed to promote young musicians around the world.
In recent months, the pictures of Israeli singers Ninet Tayeb and Marina Maximilian have also appeared on the giant screens in New York.
Jasmine Mualem's huge poster in Times Square, Photo: PR
"It is a great honor to share this status with talented women from all over the world," Mualem wrote in a press release.
"Thank you to Spotify, for seeing us and enhancing our presence."
