“
We are inspired by everything that works
”. This is how Éléonore Lhéritier, head of social networks for the “Generation Z” movement, sums up the strategy on the social networks of Eric Zemmour's supporters. In a few months, support groups for the undeclared candidate have multiplied and swelled on Facebook. The largest group, "
Eric Zemmour for 2022
", has nearly 90,000 supporters accumulated in one year of existence. This is almost double the most frequented support group for Emmanuel Macron, created five years ago (54,000 members), and thirteen times more than the group dedicated to the candidacy of Marine Le Pen (7,000 members), both personalities leading the polls for the presidential election at this point.
Read alsoEric Zemmour's geeks storming the internet and social networks
The digital enthusiasm around the launch of Eric Zemmour is maintained by the teams in charge of his online campaign.
“
As soon as the idea of a Zemmour candidacy began to gain ground, administrators from various groups contacted us to find out.
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