Brenze
Keshet's hunting trip provokes outrage: "All means are kosher, including breaking the market"
Increasing criticism in the economic press of the emerging high-tech venture of Keshet 12 |
In recent weeks, leading journalists from various media outlets have been signed, who have been offered high and uncompetitive sums in the concepts of the industry |
These are not the only reservations
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Rainbow
Avi Nir
Hi-Tech
David Wertheim
Thursday, 21 October 2021, 12:02 Updated: 12:17
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Keshet's ambition was to reach the machine "A-list", and to that end, the group opened the checkbook and a reference to Ganz's statement about the ultra-Orthodox - let the workers write the amount. Finally a list was put together that may not be a dream list, but certainly lives up to expectations
Keshet 12 - who remembers, once only a TV channel - seals the first significant round of recruitment for its new high-tech site, which was reported a few weeks ago in Walla! Brenze in a series of articles that dealt with the way the media is trying to bite into budgets from the boiling industry. Along with the question marks, including whether they will be able to compete in a crowded market of economic press, there are also criticism of the industry and the fear of the next rounds.
Request says that this will be a systemic site for everything that will cover the wide range of high-tech fields. However, it is clear that the very purpose of its establishment is the huge budgets that will come from the sector for advertising purposes. It should be noted that this is not the first time that a request has been made to give up the Mako house brand due to its entertaining image. As you may recall, after years of deliberation, the decision to build the N12 stemmed from precisely this reason - internal surveys conducted and highlighting Mako's relative lack in the current affairs arena, as it was not perceived as a news site.
Keshet's ambition was to reach the machine "A-list", and to that end, the group opened the checkbook and a reference to Ganz's statement about the ultra-Orthodox - let the workers write the amount.
Finally, a list was compiled that may not be a dream list, but certainly lives up to expectations: in the meantime, five journalists have signed a petition, including editor of the "Mamon" supplement of Yedioth Ahronoth and G of Globes' Ilail Ben-Zur, who will serve as the site's editor.
This is the prominent field reporter of The Marker Amitai Ziv, the veteran editor Hagar Rabat of Calcalist, Tal Shahaf of Ynet and Erez Livne of BizPortal.
This is after they failed in their attempt to "steal" the senior commentator Sophie Schulman from Calcalist, to whom they made a serious offer.
In addition, there are other names that are currently being managed with an arc of advanced negotiations.
More on Walla!
The media faced a glorious collapse, and then came the unicorns
To the full article
"Specialize in Media."
Avi Nir (Photo: Tamar Mitzpi)
Dilute the competitors
Industry source: "A rainbow like a rainbow, marked a goal and gallops towards it, and for this success, all means are kosher, including breaking the market"
Walla!
Brenze learned that in almost all cases journalists were offered a salary of 30K or more, and in some cases also 40-50K.
These are large sums in terms of the media market, and certainly those that in most cases the economic press cannot deal with.
Or as a factor in the industry put it: "A rainbow like a rainbow, has marked a goal and is galloping towards it, and for this success, all means are kosher, including breaking the market."
According to the source: "Keshet uses Coca-Cola's money to collapse the competing media. They offer high-tech journalists insane salaries just to defect to them. It's crazy and clear that whoever leads it is the landlord himself."
One of the concerns is about over-concentration in an industry that has so far been perceived as extra-territorial.
When you think in terms of players on the field, you think of the network as a competitor to the arc, and the economic papers as competitors to each other.
This is not the case.
Every new site set up in the world of journalism is welcome and encourages competition, but here in fact a new field of a deep-pocketed competitor opens up that can afford to dilute its competitors in a way that could ultimately hurt journalistic competition as well.
The economic press (mostly) criticizes the high-tech, will Keshet also criticize?
(Photo: Screenshot, Screenshot)
Many interests, some of which are still unclear
According to the publication in Globes, Keshet has raised $ 65 million from Israeli institutional entities, including Mivtach Shamir and a number of companies in the media field, and private investors in a venture capital fund under the name Stardom Ventures.
The economic press is directly criticizing Keshet, which, according to its senior officials, devours the cards in a way that could ultimately harm not only the media, but also journalistic freedom.
For example, Keshet has many interests, some of which are still unclear, that stem from shareholders' investments in many areas, including the tech world. Just three months ago, after investing in three start-ups in which it made investments in 2020, the communications group further deepened its involvement in high-tech and invested between $ 1-3 million in media companies. According to the publication in Globes, Keshet has raised $ 65 million from Israeli institutional entities, including Mivtach Shamir and a number of companies in the media field, and private investors in a venture capital fund under the name Stardom Ventures. Keshet CEO Avi Nir said at the time: "Just as there are funds that specialize in cyber or fintech, we specialize in media," according to the report, the expected investment in media companies is expected to be between $ 1-3 million. Interests such as valuations of companies.
In addition, there is a problematic opening here in terms of the power relations between surveyors and surveyors, since this is not a new economic newspaper, but a niche site, based only on the field.
Can he afford to be critical of the industry, relying financially only on him?
Is it possible that as a body that concentrates only on tech in the new venture will be more subject to commercial pressures?
In this context, a senior Keshet source clarifies that Keshet has entered the high-tech worlds in the past year in a variety of areas such as conferences, etc., but emphasizes that the new venture is a professional journalistic site, with complete separation from the commercial side.
Reflect or produce reality?
Hitmakers at "Wedding at First Sight" (Photo: Screenshot, Rainbow 12)
A hitchhiker in a mask
Senior Advertiser: "How do you bring in venture capitalists, lawyers and startups - and expect them to advertise in 'Singer in a Mask'?"
Another aspect that should bother the crackers of the Keshet advertising formulas is the fact that Keshet knows how to bring a mainstream audience - but will you also know how to bring in a professional audience?
Or as a senior advertiser put it: "How do you bring in venture capitalists, lawyers and startups - and expect them to advertise in 'Singer in a Mask'? It's true that it's a rainbow, but it's not the same platform."
And if you already have a professional target audience, it is possible that here too the power of Keshet is underestimated.
A particularly paranoid factor that follows the various Rainbow programs, wondered whether the fact that in the final season of "Wedding at First Sight" there is an unprecedented amount of high-tech workers is related to the natural growth of the field, or Rainbow's strategy to create a reality that will be comfortable in the future.
Only Rainbow has the power in advance to use the platform, wink at high-tech workers, and tell them: We're everywhere, now bring in advertising budgets.
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