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Lambertz scores with printen and gingerbread in corona crisis

2021-10-21T09:13:01.105Z


With its range of gingerbread, Printen and Dresdener Stollen, the pastry manufacturer Lambertz has come through the Corona crisis well so far. In the 2020/21 financial year, which ended at the end of June, the family company increased its sales by 3 percent to 656 million euros despite the pandemic, as Lambertz owner Herman Bühlbecker announced on Wednesday.


With its range of gingerbread, Printen and Dresdener Stollen, the pastry manufacturer Lambertz has come through the Corona crisis well so far.

In the 2020/21 financial year, which ended at the end of June, the family company increased its sales by 3 percent to 656 million euros despite the pandemic, as Lambertz owner Herman Bühlbecker announced on Wednesday.

Aachen - He did not provide any information on the result.

The corona crisis also failed to dampen the demand for traditional autumn and Christmas biscuits, said Bühlbecker.

On the contrary: Many consumers would have liked to treat themselves to something sweet in bitter times.

The company also benefited from the cooler temperatures in the autumn and winter months of 2020, which provided an additional surge in demand.

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However, the pandemic did not pass Lambertz by without a trace.

In important sales channels such as the confectionery trade or the airport shopping areas, sales plummeted.

But this has been offset by the increased demand in the food retail trade, said Bühlbecker.

The manufacturer's own online shopping channels also reported a noticeable increase in sales.

dpa

Source: merkur

All news articles on 2021-10-21

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