"
Paul, after your call, can you come brainstorm in the Creativeroom ASAP please?"
We need the intellectual capital of all the talents in the box.
Be disruptive, innovative and agile.
»A sentence that could surprise and question its meaning.
However, it often resonates in companies, HR corridors or the world of "
consulting
".
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At a time when start-ups, francized "
young shoots
", flourish each year in greater number, the Company, with a capital E, constantly wants to renovate itself to appear more attractive and in tune with the times.
And what could be more effective than redesigning the language for a facelift.
A successful
“
startup
” is not only recognizable by his white sneakers, his Apple gear, but also by his language.
If from the 18th century, the British author George Colman argued the now famous refrain
"business is business
", English is today the language of work.
We no longer say an engineer but an "
engineer
",
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