A glance at the Parisian cycle paths at rush hour is enough to convince the skeptics: more and more urbanites are indeed choosing the bicycle for their daily trips. This is called the “vélotaf”, a neologism which designates the fact of going to the office while pedaling. And, inevitably, more and more people are wondering how to combine professional attire, protection from the elements and performance ...
"A new clientele, 65% female, are looking for practical clothes and accessories for their journeys",
explains Caroline Labroue, founder of the start. -up Je Suis à Vélo, which has opened a pop-up store * at the crossroads of two of the capital's busiest cycle paths, rue de Rivoli and boulevard de Sébastopol.
“These urbanites are not experts in
bicycle
, they do not necessarily know how to repair a puncture and do not know about advanced equipment.
For them, it is a utility tool that allows them to escape public transport. ”
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