The malls around the country are courting consumers for Black Friday so that they can actually spend the money with them.
Those who especially understood what the minds of Israeli consumers wanted was the Dizengoff Center mall, which offers a new lottery, in which the mall distributes NIS 2,000 for bazaar shopping.
What do you need to do to participate?
A post appeared on the Instagram page of Dizengoff Center stating that a follower should be added to Dizengoff Center on Instagram, to like the post and thus enter the lottery.
On 21.11.21, the lottery will be held subject to the regulations.
An inquiry with Alex Kaplan, marketing director of Dizengoff Center, shows that only one winner or one winner will win the coveted prize.
"As part of our activity on social networks, we distribute NIS 2,000 for bazaar shopping to one customer. Within four hours of advertising the campaign, 1,500 new followers joined, with a quick calculation that there are seven joiners every minute ..."
"... We chose this award because we see that Zara is a very coveted brand. Zara in Dizengoff Center has undergone a massive renovation, and it is one of the most beautiful stores there is. We knew that this is what will get the most people to join our Instagram, Zara has this special power. We hope to pass the 50,000 followers campaign. "
Kaplan explains the background to the activity.
He said: "Traditionally, right after the September holidays there is a drop in tension. People get back to routine, and usually October is a month with lower redemptions and fewer visitors."
"We are starting to strengthen and encourage the audience to reach the peak of Black Friday, and we will also make a sale that whoever buys for NIS 399 a day, including Mega in the city and Super-Pharm, will participate in the game, we will share one iPhone 13 device, Nintendo games and smaller prizes ", He tells about the plans later.
There is something to wait for.