The Morbihan and Savoie Mont-Blanc neck and neck, La Plagne which lands in third position. This is the podium of the most active and effective French tourist destinations on social networks with holidaymakers and residents, according to the specialized agency We Like Travel, which has just published the results of its annual study. It was carried out between September 1, 2020 and 2021 with 604 tourist offices, departments, regions and territories, by analyzing fifteen indicators such as the engagement rate or the overall volume of interactions, as well as advertising.
“The
mountains
and the CRTs (regional tourism committees, Editor's note) dominate the ranking. Beyond the Top 5, the resorts are clearly represented, like Val Thorens,
La Clusaz
or
Chamonix
”
, notes the study.
Several overseas destinations,
"which retain a strong link with their public despite a complicated health context"
, also appear in the top 20.
The 20 most active French destinations on social networks
1 | Morbihan | 515 |
2 | Savoie Mont Blanc | 515 |
3 | La Plage | 510 |
4 | Auvergne | 508 |
5 | Auvergne-Rhône-Alpes | 499 |
6 | Paris (OT) | 491 |
7 | French Riviera | 490 |
8 | Brittany | 484 |
9 | Val Thorens | 483 |
10 | The Islands of Guadeloupe | 480 |
11 | The meeting | 479 |
12 | Lyon | 469 |
13 | Landes | 467 |
14 | Vaucluse | 466 |
15 | La Clusaz | 456 |
16 | Chamonix-Mont-Blanc | 453 |
17 | New Caledonia | 452 |
18 | Tahiti | 449 |
19 | Occitania | 448 |
20 | Paris ile de France | 447 |
2021 ranking of French destinations, analysis from September 1, 2020 to September 1, 2021. The score (on the right) results from an algorithm analyzing statistics collected on social networks. A score above 400 is considered very good. Source: We Like Travel
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In addition to draining a large community on Facebook, Instagram, Twitter, LinkedIn or even TikTok, the pages, posts or stories of these destinations generate a significant number of likes, comments or content shares.
The result of a well thought out strategy.
This ranking rewards "
those who have made the most effort to find a community",
indicates Nicolas de Dianous, associate director of We Like Travel, who also works for several of these actors.
“
Many destinations have full communications teams and have been doing work for several years.
"
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This is the case of the Savoie Mont-Blanc agency.
“We have been committing human and financial resources since 2005,”
recalls Michaël Ruysschaert, its managing director
. Today, we moderate 4 million people per week, on 13 different social networks
. »Followed by nearly 1.2 million people on Facebook or 159,000 subscribers on Instagram, the organization promoting the destinations of Savoie and Haute-Savoie has maintained the link, including last winter in the absence ski. By recalling for example "
the moments spent on the slopes, the rides in the snow or the good beers at the end of the day.
".
What to wait while waiting for the restart of the ski lifts.
See you on November 20 in Val-Thorens, the first French resort to open its ski area.
