Olympian calm reigns on rue La Bruyère, in the Parisian district of SoPi, an acronym for the south of Place Pigalle. At number 45, two lanterns frame a door devoid of any indication. They don't mark the entrance to a sulphurous bar, but what goes on behind the walls is just as secret. "
Welcome to Soho
", launches a youngster in sneakers. Opened at the end of September, this establishment is the latest flagship of the Soho House hotel group, 32 other houses around the globe, from Los Angeles to Mumbai.
“When I opened the first address in 1995, gentle-men's clubs were the norm in London. These weren't the kind of places I was attracted to, so I broke the rules,
”prides Nick Jones, the charismatic founder.
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Under the glass roof of the restaurant, around the onyx and alabaster bar, in the sports hall or on the plush armchairs of the cabaret, talk about thirty-somethings of all styles and all origins.
Their common point: having a "
creative soul
" dubbed by
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