These days, wouldn't you want to change times on some mornings?
This is precisely what the “Grande Maison” offers, the nickname of the watch manufacturer Jaeger-LeCoultre, which this year celebrates the nine decades of existence of the most famous of its creations, the Reverso.
A watch that has survived the ages without taking a wrinkle.
The watchmaking fairy leaned over its cradle.
Indeed, the Art Deco period was in full swing at the time of its birth, giving it its timeless, geometric, pure and sharp lines.
An aesthetic that has not aged at all, whether it is the Empire State Building in Manhattan or a Swiss watch.
A watchmaker and a cafe
The brand invites us to relive this era in its 1931 Café, an ephemeral place located on rue du Faubourg-Saint-Honoré, a stone's throw from Place Vendôme, until Christmas.
A timeless establishment that crowns the thousands of square meters of exhibition that the house devotes to a single model.
Never seen before, and a comeback
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