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MIRROR endorsement mirror powder buys a box of chickens, chooses a restaurant to protect clean scholars: the epidemic has created a hit

2021-10-26T09:14:02.625Z


The popular boy group MIRROR "captures" different age groups. The boy group has recently endorsed fried chicken for the McDonald's chain fast food restaurant. Because the chicken food box is printed with photos of the members, it has set off a craze for box grabbing. In the Admiralty theme branch, today


The popular boy group MIRROR "captures" different age groups. The boy group has recently endorsed fried chicken for the McDonald's chain fast food restaurant. Because the chicken food box is printed with photos of the members, it has set off a craze for box grabbing.

At the Admiralty-themed branch, many fans still showed up to check in this afternoon, and there was a flood of people during lunch time. Some fans stated clearly that "buy fried chicken for a box" to ensure that the food box is flawless and not stained by oil. Some people deliberately choose to eat in, let "chicken and box separate."


Some scholars believe that the past two years have been due to the epidemic situation and economic downturn. The emergence of MIRROR has brought comfort to Hong Kong people. The epidemic continues to make MIRROR popular and fill the void in Hong Kong's popular culture.


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From yesterday (26th), the flagship theme restaurant of Admiralty Haifu Center will be transformed into a limited theme shop during the MIRROR period. There are a variety of photos and 1:1 paper version of the members in the store, allowing fans to "check in".

In addition, since the fried chicken sharing box contains the styling photos of the 12 members, many fans "buy fried chicken for the box". The Admiralty Center branch is full of people during lunch time, and many people take takeaways. The sharing box leaves and takes a group photo.

For a box of two female fans to buy a "big meal"

Fan Ms. Lu said that because she was worried about too many people during lunch time, she arrived with friends at 10 o'clock in the morning. She also said that "special delivery is a box, buy a big meal", because it can be divided into dine-in, so it can be complete Keep the carton, not afraid of getting dirty.

Saying that he supports idols rationally: I won’t buy unnecessary items

Although she supports idols, she said that she will not be blind when buying, and will depend on her actual ability and will not purchase unnecessary items. "I will buy it first when it is useful." Lu also believes that MIRROR has brought a new atmosphere to Hong Kong: "It seems that there was nothing before. It’s crazy, it’s as if the whole of Hong Kong sees him."

Just become a mirror fan and colleagues "Eating Chicken": Buying products can drive the economy

Ms. Tan, who reworked nearby, said that she "entered the pit" for only a few months, and came with three colleagues during lunch time. "My company is nearby, so I support it." She ate for small cards and boxes. Fried chicken, I think there are more people than usual.

Tan said that MIRROR endorsed a wide range of products, and supporters can buy more products in disguised form, which can drive the economy. "Sometimes it may not be the essentials, but in order to support them, they will have less hands."

Scholars say that idol culture has brought a new look to Hong Kong people in distress: everyone is happy and scared

Feng Yingqian, a professor at the School of Journalism and Communication of Chinese University, pointed out that Hong Kong people were unable to travel abroad during the epidemic, so they switched to internal consumption. The emergence of MIRROR in Hong Kong coincides with the economic downturn and epidemic situation that have brought a new atmosphere, "Everyone can be happy and scared."

How long the MIRROR mania can last depends on many factors

He also believes that the epidemic caused MIRROR to burst into popularity, and believes that after the epidemic, the craze will abate.

As for whether the idol fanatic culture can continue in Hong Kong, Feng Yingqian believes that in addition to environmental factors, it also depends on the ecology of the entertainment industry, including whether there are newcomers, and it also depends on how the entertainment industry is industrialized, such as TV stations and record companies. And the investment of social media resources: "Healthy competition will promote the blossoming of a hundred flowers, just like South Korea, from Dae Jang Geum to BTS and Blackpink in recent years, there is an endless stream."

Feng Yingqian: The brand strives to maximize the effectiveness of advertising, the better the spokesperson is across generations

He also mentioned that from a cultural perspective, Hong Kong has not produced popular idols for a period of time, even Eason Chan and others "are already in the previous generation." From a business perspective, Feng Yingqian pointed out that all major brands strive to maximize. It is hoped that the spokesperson can attract as many audiences as possible. Because the MIRROR craze spans generations and the age of fans is wide, it has become the darling of advertisers.

Although product advertising is overwhelming, he pointed out that the ratings of TV stations have fallen and the cost of TV advertising has fallen in recent years. Therefore, together with print advertising, it is believed that the relevant total advertising costs are lower than before.

During the MIRROR period, check out the check-in slots for themed stores one by one and then bury the exclusive bus agencies: 13 of the top 50 brands with the highest advertising expenditure have MIRROR and ERROR participating in the McDonald’s MIRROR Mirror card, which will start a boom!

7 classic berserk boutique Snoopy, have you saved Jiang Tao@MIRROR多图|Jiang Tang will support two new bus companies to support the new drama "West Tos" Emotions need to be vented MIRRORxERROR | Three women pretend to be AM730 reporters and scholars admitted to the scene of revolutionary idol culture MIRROR and ERROR have appeared in Tuen Mun today, more than a thousand fans forced the mall security to keep their distance

01News

Source: hk1

All news articles on 2021-10-26

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