Israeli consumers are biting their nails ahead of Black Friday promotions, in order to purchase popular items at attractive promotions.
Various sites that know how addicted we are to sellers, are adopting the practice of raising prices before the promotions, so that in the end, the discount will be minor.
For example, a consumer wrote in the Facebook group "Shane Israel": "Do not buy on the site in the coming month. In the last two weeks, Shane has raised the prices of everything significantly so that on 11/11 they will make 70-80% discounts and prices will return to normal. 11.11 The prices will be the same again and will be shown about 70% off. It's not really cheaper than the products are usually sold, and the part will be a crazy load because everyone orders for the discounts, which means that both Shane and shipping companies will have a psychic load and all orders will be delayed. " .
Chinese shopping site "Shane",
The consumer added and wrote: "Wait a week or two after. The products will return to their normal price and the order load has dropped significantly."
In the post, the consumer presented white boots that until recently cost NIS 71.5 and now cost NIS 192.
More girls responded to the post and agreed with what was said.
"I bought your shoes for NIS 56 in the past," wrote one surfer.
Another added that "all the shoes jumped in price. Girls' shoes cost from NIS 40 to NIS 70."
The "Ali Express" website also uses the same method.
For example, an Anchor speaker that cost $ 87.93 in September now costs $ 107.58.
Anchor gland speaker that cost $ 34.31 in September now costs $ 37.31.
"It happens every year"
Benny Buchnik, owner of the group "Such I Want I Need It" says that "the whole issue of practice in price games is repeated every year. It should be remembered that the sites come to the area of November after they have been running all year with promotions going up and down. On the part of consumers for a higher discount.If you are a smart consumer, and you are prepared for November promotions, you should know what you want to buy and what the price level is.
Chinese sites have a jump in price increases, which is actually the cancellation of regular promotions and a return to the recommended price for the consumer.
It's not really the price they sold it throughout the year.
This practice makes it possible to display high discount percentages, and it is sold mainly on sites from the East as mentioned.
However, it exists both in the West and in Israel.
One of the tips is not to be impressed by the discount in percentages, one should check if the price embodies a discount.
For example, if the original price is NIS 100 and it is sold throughout the year at NIS 70 or NIS 80 on specials, usually the price on Black Friday will be 5-10% cheaper than special prices.
They return to the price of NIS 100 and give, for example, a 40% discount, but in the end it is 10% compared to the whole year.
This practice of pre-sale price bounce to display a high percentage benefit also exists a bit on Amazon, but as mentioned it happens mostly on Chinese sites.
The Israeli Consumer Council says that the law prohibits misleading consumers in a material matter in a sale transaction.
According to them, it is obligatory for the person conducting a sale to publish, in addition to the price of each product, the discount rate on the product or the previous price.
The previous price is the price that was customary for the dealer at least 21 days before the sale, however, if the previous price was not valid for at least 21 consecutive days, the period during which the price was valid must be specified.
